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About the authors

Barry Nalebuff is the Milton Steinbach Professor of Economics and Management at Yale School of Management. An expert on game theory, he has written extensively on its application to business strategy. He is the coauthor of Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life (with Avinash Dixit) and Co-opetition (with Adam Brandenburger). Professor Nalebuff is on the boards of Trader Classified Media and Bear Stearns Financial Products, and is the chairman and co-founder of Honest Tea. A Rhodes Scholar and Junior Fellow at the Harvard Society of Fellows, Nalebuff earned his doctorate at Oxford University.

Ian Ayres is an economist and a lawyer. He is the Townsend Professor at Yale Law School. Professor Ayres has been ranked as one of the most prolific and most cited law professors of his generation. His more than one hundred articles cover a wide variety of topics, including patents, bankruptcy, corporations, contracts, and civil rights law. His research has been featured on PrimeTime Live and Good Morning America and in Time and Vogue magazines. His most recent books are Voting with Dollars: A New Paradigm for Campaign Finance (with Bruce Ackerman) and Persuasive Prejudice: Unconventional Evidence of Race and Gender Discrimination. Professor Ayres has a J.D. from Yale Law School and a PhD in economics from MIT.