While preparing to ship a birthday gift, which happens to be a book, I really didn't feel like gift wrapping it and it seemed crass to just toss it into a shipping box. Then it hit me: why not have opaque ziploc bags with gift wrap patterns on them? It would be an intermediate step between regular gift wrap and regular paper gift bags. There would be a layer of paper on the outside with the plastic inside the bag. And they could come in various sizes: CD size, hardcover book size, large box sizes. They would even be reusable. Plus, if you add, say, a layer of bubble wrap to the inside and an adhesive strip at the open end, you could use them as shipping envelopes for gifts.
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Not ziplocs, but the trend the past few years have been towards gift bags, which ave a wrapping like paper on the outside, and can be taped shut, and easily re-used.
Good idea. HMV (a music and movie sales franchise) has these foil-paper bags that are sized for DVDs and CDs. You simply slip your purchase into one of these bags, tape it shut and attach a gift tag. No more fumbling with masses of tape or gluing gift-wrap to the surface of special-edition DVDs.