Currently, modular homes are basically designed, then broken down into factory buildable/shippable modules, which are built and shipped to the building site for assembly.
I am thinking why not have predesigned stock modules, which you would design a house around, then have factory built (or a pre-built stock of modules) , delivered to site, and assembled into a home, possibly with expansion designed into the modules.
My thoughs on that is that it will reduce tooling in the factory, and provide a unique variety of housing designs.
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I think there have been some attempts to do this, using preformed cast concrete (or foam/fiberglass, or plywood/composite, or metal/whatever) modules that are wired and plumbed at the factory, transported to site, then assembled into various configurations as required. The finished product has to compete economically with conventional modular or mobile home construction, which is already very cost-efficient.
That's what traditional modular home are now, where the modules are designed and built for a specific home design.
My concept would be that the individual modules would be of a generic design, and the home builder would order a number of modules of a stock design to suit the house being built, and another builder can order the same modules, and assemble them differently, to build a different home.