WhyNot?

Product Packaging

Category: Product
Responses: 3 (3 in support, 0 neutral, 0 in opposition)
Number of views: 369
Tracking: Track this idea
Community Rating:Average AverageYour Rating:

For all of the people in product packaging design - please, if your Grandmother can't open it fairly easily, don't produce it. Test your product packaging on your Grandparents first. You're about to have an entire hugh generation of folks who won't buy what you produce because they can't get the darn thing open.

NichesWork, Apr 13 2004

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Comments from other members:

Add your comment

Great idea. Although I am much younger, I find the hard plastic molded packages impossible to open. If I return the merchandise, the store has a perfectly good product in a mangled and slashed plastic package. It may be cheaper packaging, but you are turning off customers and incurring additional cost in the long run.

Idea Chasseur, Apr 14 2004

Thanks for your comments. It's not just items encased in plastic, but those are some of the worst. I stopped buying CDs a while ago. But those items also that are shipped and I can't get the cardboard off with all of the heavy duty staples; and food stuffs - canned goods ought to all have vacuum sealed pull tabs of some sort, but tabs that everyone can grip securely and actually open - men with larger fingers, women over 60 with not as much strength as they once had, small children, people with arthritis and other physical challenges.

NichesWork, Apr 14 2004

Here here! I agree: despite my efforts I cannot break into some packaging without a box cutter and a pair of strong shears. This stuff is meant to prevent theft but instead it prevents use. Also, some plastic packaging is really sharp when cut, and will cut you back.

C2H6O, Jan 03 2006