Reality Commercials | |||||||||||||||||
My suggestion is for businesses to track the purchaser from store to home for use in commercials. A contest could be held where the winning customers get to buy product that they like and be followed around using it, etc.. Also a contest could be held that will create a commercial based on how the product was used and integrated. This idea jumps off the "It Fits" IKEA campaign. IKEA has almost a cult following and *reality commercials* would be a way to connect *customers* with each other. There are also other benefits for both business and customer. My business does not sell product or I would use this idea! *grin*
xperiweb, Feb 13 2005
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Cool, could be good for gun stores/sales/keeping crime down. ie, someone buys a gun and then kills someone else - but it's all caught on camera. Sort of like candid camera... Neat idea.