WhyNot?

Reality Commercials

Category: Advertising Media
Responses: 3 (1 in support, 0 neutral, 2 in opposition)
Number of views: 296
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My suggestion is for businesses to track the purchaser from store to home for use in commercials.

A contest could be held where the winning customers get to buy product that they like and be followed around using it, etc..

Also a contest could be held that will create a commercial based on how the product was used and integrated.

This idea jumps off the "It Fits" IKEA campaign. IKEA has almost a cult following and *reality commercials* would be a way to connect *customers* with each other. There are also other benefits for both business and customer.

My business does not sell product or I would use this idea! *grin*

xperiweb, Feb 13 2005

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Cool, could be good for gun stores/sales/keeping crime down. ie, someone buys a gun and then kills someone else - but it's all caught on camera. Sort of like candid camera... Neat idea.

Albert Kaufman, Feb 15 2005