This idea is being created at stocROOM.com. an eBay marketplace. It works off eBay's API platform. A seller doesn't have to upload any products. The seller simply registers. Every time a Want Ad is posted on the site, the program "Auto-Matches" the Want Ad with the seller's products on eBay and pulls in all the seller's matching products to the stocROOM site. The program sends an email notice to the seller as "Daily Sales Leads" advising him/her that a match has been made and they need to review it to ensure an "exact match". Once they do, a "1-click" submission method will send the product to the buyer. If the buyer wants to buy the product, he/she links back to eBay where the product is listed.
This idea can incorporate Amazon, Yahoo, Ubid, etc. where multiple sellers simply register and the stocROOM program "Auto-Matches" the Want Ads to their products. Emails go out to the sellers as "Daily Sales Leads" and buyers click on links to take them to the websites where they can finalize the purchase. This idea can be marketed by telling sellers, "register to receive Daily Sales Leads today! No need to upload products!"
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This idea seems like a nice extension of "pull" technology. Google is making it a lot easier for advertisers to concentrate their communications on people who are interested in their product.
I'm missing something... If the sellers doesn't upload its products, where does the buyer link lead to? What about the eBay fees? Who is paying? The sellers? Stocroom?