Hate that you buy a cool new camera/MP3 player/PDA/phone only to watch it turn into a dinosaur a year or two later when a newer technology comes along?
The solution: personal electronics leasing.
Leasing is a popular financing option in the automobile industry, why not for personal electronics? Instead of buying a device outright, you’d sign a 1-2 year lease agreement. At the end of the lease, return the gadget and then decide if you want to opt for a newer model.
Benefits to consumer• Saves money over purchasing• Requires low monthly fees• Guarantees that you own the coolest new gear
Benefits to company• Encourages repeat business and consumer loyalty• Provides steady revenue stream• Attracts new customers that would never buy electronics at full price• Creates secondary market for lease-returned electronics
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In don't know what happened, but in the early 90s consumer electronics leasing was popular, at least for larger stuff.
With small things, they are too low cost to realize a profit, for the amount of work it would take to execute the enterprise.