Big 3 Co-op Car Advertising | |||||||||||||||||
Car ads are everywhere all the time. They have become so similar and often so dumb. American carmakers are losing market share and laying off thousands. Why doesn't some advertising guy pitch all 3 together for a "Buy American" car campaign? They could pitch that you can get anything you want in an American car, that the quality is high and technology cutting edge. Show pictures of a variety of American cars in all the beautiful scenes around the country. Have all the brand and model names scroll across the bottom of the screen. No jingoistic themes or waving flags required. It's about the cars and what people want and need. The campaign would attempt to influence thinking earlier in the decision-making process, before people even begin to shop for a new vehicle.
Stuart, Dec 22 2005
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