Ever wonder where your kid is? With KidFind digital watch you will know.Do you want to find out where the party is? No problem - ask your friends to give you access to their KidFind.Are you afraid of loosing your pet? With CatFind or DogFind collar you will be able to find it.With UPS and FedEx tracking system you have the approximate location of your shipment. Do you want to know EXACTLY where your shipment is? With ShipFind you will have a pinpoint accuracy.Are you afraid of being kidnapped? With ExecFind, the designer watch, your family will know exactly where you are.UFind is a personal GPS device that could send its coordinates by request. With the purchase of the device the customer receives a personal web page to track its position. When requested, the device will display its position on the map (when there is no communication the requests will be queued). The customer could also grant access to other people.Revenue is generated from the subscription fee which includes a number of location requests per month. Basic models of UFind could be given away.
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I love this concept. I actually did a bit of research into it a while back and found the following roadblocks:
• Privacy Concerns – While as a parent I would love to have this for my kids, the general public feeling is that this is too easily viewed by “big brother”. In fact, in doing some work on this idea, I found out that Intel had actually attempted this project a few years ago and ultimately decided not to proceed do to overwhelming negative public response from focus groups and surveys.• Technology. While GPS technology has made great strides over the years, it still has many limitations. These include: No signal inside most buildings, structures, malls, or even schools. Battery life to power GPS units is only provides a few hours of continuous power. Fitting enough power into a device that can easily be worn by children or pets could present a challenge. Another possibility would be RFI technology instead of GPS. While this helps to eliminate the size issues of GPS as well as battery life, it would require numerous RFI scanners throughout any region to give enough coverage to provide the service.• Competition. Currently most cell phones already have a GPS chip imbedded in the phone. As such, some phone plans are already marketing a locator device for family plans. Given the already installed network of phones, and existing customer base, marketing abilities and large access to capital, competition from cell phone companies may be fierce.
While these issues present some serious challenges, I would still love to see this type of stand alone service exist. The most immediate market with the least number of limitations may be the pet market.
I agree that GPS power consumption is an issue. That was why my suggestion is to calculate and send the coordinates only when requested. My portable GPS has ~ 2hr. continues battery life - that would allow for quite a few queries.Privacy issue could be a concern. In fact, the original idea was for tracking pets and packages. For pets there is another benefit as well - they are mostly outdoors where the reception is pretty good. The real issue then would be how to transfer the product from pets to children and achieve a good public response.TomTom has a similar product coming out - portable GPS with BT which uses the phone to locate your friends and show them on the screen. Privacy may not be a big concern after all...
@Road has this kind of solution for businesses in Field Service Execution. It provides hosted solutions for customers with at-request pinging capabilities and pin-pointing on the map. Only the drawback is the cost. If the cost of watch and the associated service is attractive and affordable, this could be a promising project.
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