Expensive running shoes never retain the shock absorption you get when they are new. No matter how running shoes are made, they seem to lose the cushioning that is so important to the health of your feet and legs. After only three months of regular use, many top brand shoes are worn out, yet look practically new.
Fresh Run shoe soles can be unzipped, replaced and recycled. New soles are zipped onto reusable uppers (that can be machine washed). The high-strength nylon zippers lock so they cannot unzip. New insoles can also be purchased. Why spend hundreds on new running shoes when it would be far less expensive to replace the soles and insoles?
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Great concept, might be tough to build out though. I have to imagine that once the shoe is worn for three months the shape of the upper may no longer fit to the new sole but this shouldn't be too much of a problem. The challenge is getting shelf space for your product when everyone is making so much money off selling those $150 shoes. Another plus of your idea is the ability to get rid of "stinky" shoes without losing your total investment in the shoe itself... just replace the inside every now and then!