The idea is to create a free of charge online service where someone (you) or a group of people (you in behalf of your family or EMBAS) provides information about themself(ves) (gender, age, etc, likes, dislikes, etc). The more information the better. In return the site will, upon request, locate the best entertainment options for the subscriber, suggesting options from the sponsors and non sponsonrs as well, based on information previously collected and variable information (like date and time of the day). Because the site "knows" who you are, it can customize the options offered, presenting them in multiple formats. Vendors could them compete for your business by providing deals and/or coupons.The service would be available in to you when traveling too.
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Non-sponsors may push overwhelming and unmamageable information...and soon the service may become like hotmail. What's the revenue model? Will it be on a subscription basis?