There is great current controversy over the names of planets and Pluto is now used as a standard for minor planets. Although a couple of thousand years ago Pluto was considered king of the underworld, this name has been overtaken by The Godfather (which has no religious connotation since God is conceded to have a son and a ghost but not a father. His relationship to Joseph's wife is acknowledged as uneasy but, like George W. Bush, is not constrained by law and seems to be acceptable). Pluto is now well known as Mickey Mouse's dog so obviously it's moon should be named Mickey. Other new minor planets should follow this example and there is plenty of room in the Kuiper Belt for Minnie, Goofie, Clarabelle, Horace (who has antecedants in Egyptiam dieties) etc. I am not sure if non-Disney characters qualify so all those other cats and dogs and road runners and coyotes must be voted on by prominent astronomers before they are termed legally acceptable.
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Since the naming of cosmic lumps seems of great importance to the world, it is time to turn this capability into a commercial asset. Astronomers are always at the mercy of the generosity of doners for the construction of their very expensive equipment. Since they control the naming, why not sell the names of planets and stars for considerable financial returns to aid the progress of astronomy? There are enough stars in the universe to cover everybody and if each individual had a star named after him or her it would increase the interest in astronomy tremendously and many telescopes would be sold to people looking for their personal star. Entire galaxies, which are also quite plentiful, could be named for considerable sums. The IBM, Pepsi, Apple, Toyota, etc. galaxies should bring in considerable sums at no expense to the scientific community.
In addition, the names of more prominent bodies could be rented out yearly to wealthy people for large sums. Each of the planets' names could change annually and say, Jupiter, could become (temporarily) Bill Gates' Planet for a meaningful contribution. The Sun, Moon, and Earth itself probably would be too costly for even the richest man or woman but if the USA, which tosses money around these days to all sorts of nonsensical projects like an unworkable cardboard anti-missile syatem should have no difficulty in temporarily renaming the Earth for a couple of hundred billion dollar contribution to science as its huge ego does not seem to be able to finance basic science in any other way.