We all love Bumper stickers? Aint'we?We most of the times also pay for them. Why not tie up with companies, to publicize their products or services on a bumper sticker.
So for eg:- we have a tie up with coke. We charge them $100/car for every bumper sticker we print and get it on an induviduals car for a month. Lets assume, $5 goes for the printing of the sticker.We would offer $40/month to every indivudual who get the bumper sticker on their private car.This ways they would not tear the sticker apart, and would be more than happy to oblige, if they can earn while driving their own cars.It's like Free Money.
This would depend on the clients as for how long they would want to get the products publicized.
Benefits:- Far cheaper than other kinds of Media and Hoarding publicity.:- The clients can get their products/services to the target market by choosing the geographical location.:- Better visiblity of the advertisement.
and lots more....!!!!
This Idea can also be refined in many better ways, which i would not like to mention here as for now.
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Other than making traveling on roads more ugly than they currently are, and the potential liability of intentionally creating a distraction for motorists. If you can get a manufacturer to buy into your idea, then it is a good one.
For a special event it might work as a supplement to other advertising. But for the dollar, radio is by far much more cost effective.
Because staring at Coke ads while you're in traffic and want to get home will make you predisposed to drinking Coke.
Sponsors are famous/rich/good-looking/well-mannered people for a reason. Coke doesn't want to pay millions of dollars to have people driving around "representing Coca-Cola" and flicking people off, cutting people off, playing loud music, causing disruptions, basically doing anything that will turn people off to the idea of their product.