I have frequently scanned the crowds at major sporting events (especially baseball) and have seen many women looking extremely bored. If one were to open a spa in a sports arena, women would find attending sports events to be much more enjoyable. The spa would offer services such as manicures, pedicures, waxing, half hour massages and facials. Additionally, men attend sports events as a form of relaxation. What better way to relax than get a quick massage at half time or during a lull in the game? The key to this business would be quick turnover. There are 50,000+ fans at many games, and it would be necessary to move the crowds as fast as possible.
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Interesting ... My initial reaction is why would anyone pay to go to a sporting event to then pay for what would likely be an overpriced spa treatment? However, I guess season ticketholders and couples looking for something to bond over are examples of people who might be interested. Spacing might be a constraint, given that adding a spa facility would likely mean having to add locker rooms for people to change in, lots of equipment for manicures and pedicures, etc. I am not sure if a lot of stadiums have such space (otherwise they might have put in other revenue-generating businesses). Perhaps this could be accomplished by allowing people to reenter the stadium and setting up spa treatments in the parking lot?