Business Card Cross marketing | |||||||||||||||||
Everyone in business has a business card. The back side of the card is typically left blank. What if on the back of a realtor's card for instance there is a restaurant ad on the reverse side of it. The restaurant would pay a small flat fee per business card to the person giving out their cards to have it's coupon/info on the back side. Alot of sales people go through a bunch of business cards without anything coming from it. At least they can make a small fee by giving out their card with a completely unrelated business on the back side of it. I would think it is a win-win situation for the sales person as well as the advertiser on the back of the card. What do you think?
DAN T, Jan 27 2007
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Copyright © Barry Nalebuff & Ian Ayres
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If they can both agree to it, maybe.
But it is cheesy IMO, and takes away from possibly useful blank space.
Mr. Classicat,If it is a last resort to make living YES. Otherwise
Whenever you go for a business, you must only concentrate that business and mean that business only.
I think it could be very beneficial in certain situations. Ex: Co-op marketing; strategic partnerships - Photographers and DJ's - Florists and Event Planners, hell, event planners and anything associated with the event. Not necissarily using it as a form of revenue, rather, use it to help build business opportunities for two companies.