Korzybski

This is a great idea. The concept of using criteria generated automatically by a browser plug-in that would rate the varying components of content which attracts the user would provide tremendous marketing advantage.

Instead of seeing repeated content that continues to have no appeal to the browser user, the same products could be presented from points of view that interest the user. Or alternative products could be presented.

Somehow graphics, symbology, and textual weighting would need to be implemented so that the computer could restructure advertising to the tastes of the user. By analyzing the components of the advertizing, search keywords, time spent within a website resulting from a search, ... previously clicked on by the user, the plug-in could send a numerical list to the Google/Yahoo server to generate advertising specific to the users tastes.

One potential deviant use of such software would be the manipulation of peoples' preferences over time. Potentially, a weapons manufacturer could shape the masses into a violent society over time.

If all you personally saw every day is your normal profiled content, plus one exagerated factor, this could potentially provide a means of subconscious manipulation. To you, the content would seem like it is the same that everyone sees; in actuality, because you are a CEO you are being manipulated.

A great idea. But some ethical controls would need to be implemented.