Basically for product/brand driven companies (fashion or similar) you could allocate shares to stock so as you buy the companies stock you can claim a share in the company. It means that people who really believe in, and back the company would end up being a part of the company.

I understand there are a lot of semantics around the idea, but believe it could really work if a percentage of overall shares were allocated to the idea. It would also be a highly origonal way to market the brand and generate strong brand loyalty.

What do you think of this idea or comment?
(You can change your vote at any time)

I agree

No opinion

I disagree