Pricing is one of the trickiest activity in the overall product deployment cycle. The trickiness was clearly evident with the recent blunder that Apple did by mis-pricing the iPhone. How about if we turn the pricing activity a bit upside down. How about if we could let the customer specify the wish-price for the new product that the company comes up. Say the iPhone is made available on a Apple.com and Apple lets users quote the wish-price that they would like to buy it. If Apple is happy with the wish-price, the transaction is completed. If Apple is not interested, it does not complete the transaction.
Additionally, if in the future if Sales are lagging, Apple can start honoring low price wish-price thereby controlling the way Sales are made over a long period and thereby managing the their own stock and Sales too.
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this idea does already exist : ebay. Unfortunately it cannot work for manufactures since it gives them no control. Wages has to be paid. What if a concurrent company comes to visit your website and buys everything for $1 ?
This would be OK for products that are sold only in stores controlled by the mfgr. But if the product was sold thru independent retailers, the result of such flexible pricing would be to undercut them.
Maybe for products that have a limited lifespan in stores, like books and records, this sort of flexible pricing could work, after the first year or two.