University students could have access to free printing and photocopies by printing ads either on the cover page or as a banner on every page. This would reduce the cost for students and allow local advertisers to reach a very specific audience in a new way without increasing paper consumption. In addition some of these ads could also be used as coupons. This could be done on special printers that would receive updates of new ads from the internet and would keep track of how many times each ad has been printed so advertiser could pay the right amount.
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This is definitely an idea where both parties win. When I was a student, photocopying costs did begin to add up. Although not the greatest of costs (textbooks were), any kind of savings without additional effort would have been attractive to me. The student saves, the photocopy shop gets paid additional revenues, and advertisers know their ads will not only be seen but possibly photocopied further. Good proposition.
The cost of printing is say 2 cents. How does this compare to the cost of a typical ad?
Say you have a twenty page paper. Will there be an ad on each page?
Putting information on the cover page would be awesome. Selling advertising makes sense --or even a current events blurb or the weather report would still be a value-add.
This would work great on my pizza hut/blockbuster/famous hair term paper.
Why not a watermark of company logo on the paper? Definitely there, but less intrusive.
Go to Kinko's website and e-mail this idea to them. Maybe they'll salute.