When bras are shipped from warehouses to stores, shipping boxes can be somewhat crushed during shipment. Sometimes, this results in the cups of bras being crushed, rendering them unsaleable. Bras can cost from $30 in the middle market, up to hundreds of dollars in the designer market, so this is a huge problem. We all know that pizza's are protected by the little plastic supports in pizza boxes. Why not do the same for bras? Create a stiff cup guard out of cardboard or plastic in the shape of a bra cup, and place on top of the cups for shipment. A 15 cent investment would then protect the product's revenue generating capability.

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