Over the past five years, fewer and fewer Americans have been going to the movies. The annoyance of chattering patrons and waiting in long lines for popcorn and soda have prompted many people to stay at home and watch recent releases through Netflix or online. In order to compete in the new entertainment environment, national theaters should develop a personalized movie experience for customers where each seat comes equipped with Bose acoustic nose-canceling headphones and the ability to order food and drink through a touch screen that will deliver the order through the "tube system" used by banks at their drive-through windows. This will maintain the big screen experience while eliminating the surrounding distractions and the need to get out of one's seat during the movie.

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