Until about 1995, most health care professionals used appointment cards that have the doctor's name and appointment on the same side, a practical arrangement. Most people put appt. cards on their wall, fridge, etc. or in a slot in their wallet. In either case, the doctor's name should be on the same side as the appt or else you don't know which doctor the appt is for. Around 1995, the business card industry changed, such that almost all health care professionals now use cards that have the doctor's name, address, and phone # on one side and the appointment on the other. And the health care industry blithely went along with this without thinking about the nuisance they are causing. There was enough room to fit all this stuff on one side of the card before, so there is enough room now.
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Yeah, and on top of that, it costs an arm and a leg.
The label printing capability of Microsoft Word or Word Perfect lets you design and print your own cards on a standard printer on light cardboard. It's a nuisance but it solves the problem. Multiple printing on one sheet that can be cut up speeds the solution.
i dont think this is a result purely of the card industry, as they are generally very accomodating to any design of your business card, and it actually probably costs less to print a one-sided card. this is probably caused by the fact that having a plain business card on one side, and appointment info on the back lets the docs use them as a regular card without showing the empty space when they want, and use it as a appt. card when they need it, saving them the cost of ordering two different types of cards. so dont blame the printers, they will make the cards however you want, its the doctors who have created this inconvenience.
If it's true--as seems likely--that the doctors wanted a dual-purpose card for their convenience, then a solution that would be more acceptable to them would be for them to repeat their name and contact info. on the back. That way people could still stick them up on their fridges and bulletin boards. The doctors just didn't visualize the needs of the person at the other end of thetr card-handout transaction when they redesigned their cards. They lacked empathy.