a) User has option to allow twitter to place a hyperlink on his tweet concerning the keywords he used in the tweet. Example, if Argon posted tweet 'I am calling using Vodafone Plan B' then if he has chose, yes option, then twitter will check if Vodafone has a sponsored entry, and match 'Vodafone Plan B' with that destination URL, then user is given additional credit points that can be redeemed for cash back on OTHER sponsor purchases. also every time someone clicks on this link, PPC, and complates a sale then the original tweet poster will get a share, twitter will get a cut.

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