One of my biggest pet peeves as a customer is waiting in a line for service when the clerk's phone rings. Inevitably, the clerk will stop serving customers in person to take the call of another customer. The simple psychology of this is that the ringing of the phone indicates priority (or annoyance)in the clerk's thinking and therefore must be attended to immediately. I suggest the problem be solved in the same way it was created. The priority needs to be shifted back to the waiting in-store customers. A way to do this would be to make air horns available for the in-store customers. When the clerk takes a call, customers are allowed to pick up the horns and start blaring them, perhaps in the same manner as a phone ring. This, being more loud, annoying, and interfering with the ability to field the call should assist the clerk in re-assigning priority. Of course if the caller happens to be a boy or girl friend of the clerk there may be no solution to the problem....

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