At places where cars have to stop for a wee while, eg. traffic lights, why not have an advisory sign fixed to the lights which states, 'Drive 2mph slower – saves fuel, saves the planet' OR 'Accelerate more slowly from trafiic lights - saves fuel, saves the planet' OR'Stop more gradually for red lights - saves fuel, saves the planet'.
Anyway, the Highways Authority in charge of roads would be responsible for these notices and if these notices were sponsored by firms, it would improve that firm's eco kudos as well as bringing in a bit of cash for the Highways Authority that would pay for the signs to be manufactured. Drivers are stationary at traffic lights, so there would be no safety issues of reading a sign from a stationary vehicle.
This idea probably won't change that many people's habits, but eventually in tandem with all the other eco messages out there, it might make people think about fuel economy in the long run.
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Believing that conservation 'saves' the planet is naive. As the number of humans on earth continually increases, we continually use more resources. We will eventually burn all of the fossile fuels and I don't think there's any way to stop such a conclusion. At that point, we'll harness new energy--I don't know what.
I don't want highway authorities to pay for signs or companies either, that's a waste and an eyesore. The amount of money the signs cost partially represents the amount of energy expended in their own manufacture anyway--wasted energy. Another point: we Make the energy, it's somebody's job to mine petroleum. I don't know what your job is, but if the government sponsored a campaign for people to consume less of whatever it is that you participate in, you might see injustice in this. That being said, I do believe in conservation but mostly because of personal frugality and because I believe petroleum use has put my country (USA) in a precarious position in the world.
Anything that detracts a driver's attention from the road constitutes traffic hazard. Some things are obviously worse than others but with the already formidable challenges some driver's seem to be facing (cell phones, lunch, make-up, newspaper, shaving, I-pod. . .) I am against adding advertising to traffic signals.