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Car Advertising | |||||||||||||||||
Idea: use personally owned vehicles to advertise. This is already done for company owned vehicles (particularly trucks). I've also noticed radio stations advertised on cars as well as a national insurance company. In fact, our vehicles are already advertisements for the car maker and even the dealer (most vehicles have a small dealership emblem, usually on the back of the trunk and license plate frames usually advertise the dealer as well). Race cars already do this. So, why not extend this marketing approach to personally owned vehicles (POV)? Would need coordination between companies who wish to advertise on POVs and the POV owners. For a monthly payment, the POV owner would agree to place corporate advertising on their vehicle. The value of the monthly payment could be determined by a combination of factors: annual mileage driven, driving record, primary driving locations, size of advertisement and even car make/model. Annual Mileage - obviously, the higher the annual mileage, the more "air" time the advertisement on the vehicle receives and thus the compensation to the POV owner would increase. Annual mileage could easily be determined by certified odometer readings. Driving Record - would figure into a companies decision to contract with specific drivers. Clearly there are many companies who would avoid having their product associated with aggressive drivers. To sign up for the advertising, vehicle owners would have to consent to the release of their current and future driving records. Primary Driving Locations - clear benefit to those who tend to drive in larger and more affluent cities. Driving locations should be easier to determine with newer vehicles (e.g. GPS). Size of advertisement - Size of logo/advertisement could vary, with larger sizes bringing higher compensation Vehicle make and model - trendy, new and relatively more expensive vehicles would likely be more attractive to advertisers, thus commanding higher payments. Also, there could be some form of periodic check regarding the appearance and maintenance of the vehicle.
BullPlayer, Aug 01 2009
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The benefits of advertising are costless services to the public in many venues and a dissemination of information that might be useful. The negative aspects are a general aesthetic disfigurement of the world like some malignant disease or rampant mold crawling over everything to destroy whatever beauty designers and architects have attempted to make the environment interesting and beautiful. A well designed car can be something inspiring to see and there is certainly quite enough visual garbage already eating away at the beauty of the world. I do not welcome any more.
Sand, I appreciate your perspective and even agree to an extent. I would point out though that the vast majority of vehicles on the road are decidedly uninspiring. Surely at the top end of the auto market, aesthetics come into play. I would not want to see a Ferrari's aesthetics blotched with an advertisement. Other cars such as the VW bug have enough personality that advertisements would only detract. On the other hand, I would be entirely in favor of tan mini-van and gray accord owners adding some novelty to their otherwise dull and ubiquitous vehicles.
This already exists, but the advertiser requires that the person drive a certain number of miles along particular routes each week. That wouldn't appeal to me.