This idea comes from Eliot Spitzer's article in Slate today: in order to keep people who work on Wall Street honest and to make people who aren't insiders aware of the conflicts of interest of those who manage their money, take this step -- require that "every market participant define clearly (and publicly) to whom it owes a fiduciary duty -- and what possible tensions might exist in fulfilling that duty." Describing and acknowledging these tensions will inform small investors (which are currently in the dark much of the time about the problems in the system) and be a first step toward reforming the markets in a genuine way.

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