Some cable news stations have a news ticker going across the bottom of the screen at all times. This is a brilliant idea, since it gives people a reason to look at the screen even if they find the current news item to be boring. For some reason though, they don't show the news ticker during commercials. If anything, people are more likely to look away from the screen or change the channel during the commercials. They would retain more viewers during their commercials (which would be great for their advertising rates) if they not only show the ticker during commercials, but actually increase the number of items on the ticker then, so that some bits of news will only be shown on the ticker during commercial breaks.
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Great idea. How about non-news stations also showing a ticker during commercials. The ticker could be news, business, entertainment, upcoming tv schedule. Although people may not pay attention to the commercials as closely, at least the message is being heard.
ESPN2 used to do that, and I thought it was brilliant. Actually made me stick around during commercial breaks sometimes. Someday I expect TV will shift to pop-up ads during the show which you could pay not to see.
They'd rather do the other way around... Write commercials into the tickers!