Why Not?
Table of Contents
Preface: Why Why Not?
1
The Way Things Never Were
2
Good Ideas and How to Generate Them
Problems in Search of Solutions
3
What Would Croesus Do? Taking the Perspective of an Unconstrained Consumer
4
Why Don’t You Feel My Pain? Internalizing the External Effects of Decisionmaking
Solutions in Search of Problems
5
Where Else Would It Work? Look for Idea Arbitrage Opportunities
6
Would Flipping It Work? Trying Things the Other Way Around
7
Principled Problem Solving: A Guide to Thinking Inside the Box
8
Why Not Honest Tea?
9
Reinventing Regulation
10
Implementing Why Not
11
End Material
